J.C. Penney's 3Q 2013 Results - My Opinion.
Today, November 20, 2013 JC Penney announced its third quarter results with a press release followed by a conference call before the markets opened for business. Overall, I believe that it was good news for the longs (such as myself). However, skepticism is still hanging in there as the material results were disappointing and the only good news are the trends that seem to be improving but are yet to show on the quarterly results. As promised, I will give you, what I believe are the most important things from the conference call and quarterly results for your review. Mike Ullman the CEO mentioned that "the turnaround for J.C. Penney is beginning to take hold" He also said that during the third quarter "we began generating positive sales momentum". Nevertheless, those positive sales trends are not yet materialized and reflected into this quarter results. Margins on sales are not yet improving. In fact, they are deteriorating based on the same period last yea...